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July 05.2025
3 Minutes Read

Discover EMBRACE IT: A Sustainable Travel Initiative in Baja California Sur

Baja California Sur government emblem related to sustainable tourism.

Introducing EMBRACE IT: A Sustainable Tourism Initiative

The enchanting shores of Baja California Sur are tackling sustainable tourism with a fresh approach through the launch of their EMBRACE IT initiative. This groundbreaking measure, slated to begin on June 30, 2025, targets international travelers while aiming to enhance environmental conservation, community development, and local tourism infrastructure. For just $470 MXN (approximately $25 USD), visitors can contribute towards these noble goals, ensuring that their travel also benefits the beautiful destination they explore.

A Unique Tax for a Meaningful Cause

With the new tax on foreign visitors who stay longer than 24 hours, Baja California Sur is taking a bold step forward. By utilizing digital payment platforms via Travelkore, the EMBRACE IT initiative is designed to streamline contributions while making it easy for tourists to comply. The aim is simple: to nurture the natural beauty of the region while fortifying its communities. As Mtra. Bertha Montaño Cota, the Minister of Finance and Administration, expressed, this initiative will not only transform tourism but also protect our ecosystems.

What Will the Funds Support?

So, where’s all this money going? The EMBRACE IT tax will champion three core areas: environmental protection, infrastructure improvement, and social and cultural projects. This venture seeks to revitalize the local landscape while uplifting communities. Imagine enjoying a serene beach, knowing that your visit is helping to preserve it for future generations!

Why Should Travelers Care?

For parents and educators, traveling goes hand-in-hand with teaching our kids the value of sustainability. The EMBRACE IT initiative represents a perfect opportunity to engage in responsible tourism. Within the vibrant scenery, families can instill lessons about conservation and the importance of supporting local communities. Why not turn vacations into learning opportunities?

Building a Legacy of Responsible Tourism

This initiative presents a chance to redefine travel experiences in Baja California Sur. With foreign visitors contributing to a sustainable future, the region can become a beacon of eco-consciousness—a place where travelers leave not only footprints in the sand but also a legacy of care and support. By participating in EMBRACE IT, each family can feel a part of something larger, making lasting memories and giving back all at once.

Planning Your Trip

Traveling to Baja California Sur for your next family vacation? Here’s what you need to know: the EMBRACE IT tax applies to foreign visitors arriving by land or air at major airports including Los Cabos, Cabo San Lucas, La Paz, and Loreto. It’s essential to remember that all payments must be made digitally before your arrival. This easy step not only helps streamline your travel plans but also emphasizes the commitment to sustainability right from the start of your journey.

Wrapping It Up: A Call to Action for Environmental Stewardship

As the EMBRACE IT initiative unfolds, travelers and families alike have the opportunity to embody responsible tourism. By choosing to support sustainable travel, you ensure that the beautiful landscapes of Baja California Sur thrive for generations to come. So, before you pack your bags, remember that your trip can spark change. Get ready to explore and embrace a future where your travels help strengthen the very communities you visit. Let’s explore responsibly!

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