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As of mid-2025, the following are the top 10 most visited countries based on international tourist arrivals:
Rank |
Country |
Visitors (Millions) |
|---|---|---|
1 |
France |
89.4 |
2 |
Spain |
83.7 |
3 |
United States |
79.3 |
4 |
China |
65.7 |
5 |
Italy |
64.5 |
6 |
Turkey |
51.2 |
7 |
Mexico |
45.0 |
8 |
Thailand |
39.8 |
9 |
Germany |
39.6 |
10 |
United Kingdom |
39.4 |
As the world resumes global travel in 2025, looking at the Global Tourism Trends, a few countries are leading the pack in popularity and visitor numbers. At the forefront of the global tourism scene are destinations that represent culture, history and modernity — places that don't ever stop being charming even when they aren't new. Here’s a closer look at the five most visited countries year-to-date in 2025 and why millions of visitors are jetting off to them.
1. France – 89.4 million visitors
The Louvre Museum, One of the most visited in Paris
1. France – 89.4 million visitors
France is still the undefeated champion of world's top countries to visit, who welcomed a staggering 89.4 million international visitors in 2025. But what keeps travelers returning year after year, decade after decade is France’s unparalleled mixture of legendary landmarks, cultural experiences, and a lifestyle based on the celebration of beauty, where the wine flows and the lights glow.
The Eiffel Tower, Louvre and Palace of Versailles still top the French travel agenda. 2024’s Paris Olympics added a fresh swirl of global interest into the city, capital improvements and all, bringing in millions for the games and related events venues and buildings. This momentum has continued into 2025, with Paris, Lyon, Marseille and Bordeaux seeing an increase in tourist numbers.
Add in destinations like Provence, the French Riviera and the Loire Valley, and France’s appeal remains broad and evergreen: charming villages, vineyard tours and Mediterranean beaches, to name just a few of the attractions, ensure that what’s so appealing about France remains so popular. The country's commitment to the finest food, art and culture in the world is what keeps this destination on bucket-lists for families, couples and solo travelers.
2. Spain – 83.7 Million Visitors
Spain retains its 2nd status as top countries to visit destination with 83,7 million arrivals in 2025. Eventually, as the ‘soul’ of Spain, whose spirit is centuries old and whose promise is as youthful as its people, what makes Spain what it is can be discovered in its tradition and novelty.
Cultural centers: Barcelona and Madrid are centers of rich culture and legendary historical edifices that range from Gaudí’s Sagrada Familia to the Royal Palace to some of the world’s most famous museums from the Prado to the Dali Museum. But it’s not just the major cities that tourists find appealing — places like Andalusia lure with their Moorish architecture, flamenco, and historical sites including the Alhambra in Granada.
Spain is still home to some of the prettiest beaches you'll ever see in your lifetime, from the Costa Brava to the Balearic Islands, and its festivals — from tomatoes splashing all over the place at La Tomatina to Running of the Bulls — still attract the darers and the cultural vultures. Factor in its world-renowned cuisine — who doesn’t go crazy for tapas, paella and sangria? — and it’s easy to see why Spain is a magnet for global travelers.
3. USA – 79.3 Million Travelers to the US
Looking at the current data in Global Tourism Trends data, more than 79.3 million overseas tourists visit the United States in 2025, making it third in global arrivals. Being such a large and diverse country, the U.S. provides everything from natural wonders to urban vibe.
The diversity is what makes the country attractive. New York City is perennially popular for sights including its skyline, Broadway shows and the Statue of Liberty and Times Square. Nature lovers, on the other hand, turn westward to see the wondrous sights of the Grand Canyon, Yellowstone National Park, and Yosemite Valley.
Orlando, Florida, is a family-friendly option with Walt Disney World and Universal Studios just miles away, while cities such as Chicago, Los Angeles and New Orleans provide their own combinations of music, history, food and art. What makes the American travel industry so powerful is that it can appeal to anything the traveler wants — whether that be adrenaline junkies, history buffs, foodies and, yes, beach bums.
4. China – 65.7 Million Visitors
With travel to China in previous years closely regulated, it has seen a recovery of 65.7 million international arrivals in 2025. Being such a very big country with multiple ethnic background, China offer unlimited source of tourist attraction. I believe they will continue to improve their ranking as top countries to visit. Tourists are flocking again to the deep historical roots of China and its high-flying, future-oriented urban landscapes.
Landmarks steeped in history such as the Great Wall, the Terracotta Army and the Forbidden City maintain a hold on travelers from around the world. These historic sites provide a window to one of the world’s oldest civilizations. Yet at the same time, cities such as Shanghai, Beijing and Shenzhen offer the world a stage on which to display the best of China – its advancements in technology, modern architecture and entertainment.
But beyond all that, China’s rise as a center of cultural tourism as well as traditional institutions like tea culture, Chinese medicine and local foodstuffs adds layers of interest for those who are simply touring around. As high-speed trains whizz past and infrastructure improves, exploring the country is easier than ever. Looking at the current data in Global Tourism Trends, it is very unlikely that China will loose their 4th spot in the industry.
5. Italy – 64.5 Million Visitors
One of the Most Visited in Italy.
Italy is the fifth most popular destination in 2025, with a 64.5 million visitors, due to its stunning combination of history, art, romance, and food. Italy is a museum of living, and every town has a tale to tell.
The Eternal City Get lost in Rome, which has thousands of years of history and countless landmarks from the Colosseumto Vatican City. Venice itself, with its meandering waterways and gondolas, is one of the world’s most enchanting and singular places. In the meantime, Florence amazes visitors with its Renaissance art, architecture, and the Uffizi Gallery.
Italian food is yet another reason for tourism. Visitors gorge on handmade pasta, wood-fired pizza, regional wines, and the not-so-simple pleasure of a perfect espresso. Getaways along the coastline, such as Amalfi, Cinque Terre and Sicily are topped off with picture-perfect beauty and Mediterranean charm, which makes Italy a dreamland destination for many.
Final Thoughts on Global Tourism Trends for Top Countries to Visit
As the world re-emerges and travel flourishes in 2025, these five countries demonstrate why tourism booms: deep history, varied experiences, cultural richness and unforgettable landmarks. From classic France’s timeless charisma to Italy’s artistry and the U.S.’s limitless variety, the world’s globetrotters are ready to embark on a variety of unforgettable journeys. Amid a revival of the interest in authentic travel and cultural experiences, and not so much recovery, the industry is changing, and these countries are the leaders of that change. Let's see how the Looking at the 2025 data in Global Tourism Trends which country with continue to dominate the top countries to visit.
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