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January 03.2026
3 Minutes Read

A New Era Begins: iQIYI LAND Yangzhou Set to Open February 8, 2026

Group posing against green backdrop at immersive entertainment park.

Welcome to a New Era of Fun: iQIYI LAND Yangzhou Opens February 8, 2026

In a bold move that is set to redefine the landscape of immersive entertainment in China, iQIYI LAND in Yangzhou is scheduled to open its doors on February 8, 2026. This marks the inaugural venture into geopolitically enriched offline entertainment for iQIYI, a leading online entertainment platform.

A Cultural Explosion: Immersive Experiences Await

On its opening day, families and travelers will be invited to step into an interconnected network of experience zones that capitalize on beloved Chinese stories and high-end technology. iQIYI LAND’s facilities will span seven distinct zones designed to engage visitors through live performances, interactive light shows, and photo opportunities that bring iconic scenes to life. Anchored in innovation, this park targets the burgeoning demand for experiential entertainment, anticipated to surpass RMB 110 billion (USD 15 billion) in China by 2028, according to insights from China Insights Consultancy.

Integrating Culture and Technology: The Vision Behind iQIYI LAND

Bringing technology into the mix enhances storytelling, providing multi-sensory experiences that invite participants to engage with the narratives like never before. As Richard Caldwell insights, this fusion encapsulates a transformational shift in the evolution of the entertainment sector: "Entertainment has moved beyond the screen into a realm where the audience isn't just watching but actively participating in the story." Just imagine: bustling theaters echoing with laughter as actors perform relatable tales, giving the audience not just a seat, but a role in a story they grew up loving.

Meet the Brand Ambassadors: Shigeqintian and Their Role

IQIYI LAND has enlisted the popular group Shigeqintian, formed by ten members of a hit labor-themed variety show, as global ambassadors. Their association with the park symbolizes the core values of positivity and hard work, echoing the park’s message: "Happiness Starts With You". With the park's opening coinciding with the vibrant celebrations of Chinese New Year, the ambassadors are set to enhance the festive atmosphere, engaging families and children in interactive storytelling activities that celebrate their heritage.

Future Directions: Expanding the iQIYI Experience

The Yangzhou park is pivotal in iQIYI’s ambitious strategy to branch into offline entertainment and embraces immersive theater concepts already thriving across 30 cities in China. This strategic expansion positions iQIYI as a pioneer in a growing market, characterized by a growing appetite for anime, film, and immersive tech that captivates the public consciousness.

Actionable Insights for Travelers and Families

For those planning to visit, the ticket presale begins on January 16. This offers families the perfect opportunity to engage with immersive experiences that intertwine their favorite stories, creating memories that can be cherished for generations. Furthermore, the strategic location in Jiangsu makes this park a travel-friendly attraction for both local families and international tourists alike.

Conclusion: A Bright Future Ahead for iQIYI and its Partners

As the countdown to February 8 begins, the anticipation towards iQIYI LAND reflects not only the resilience of the entertainment industry but also the growing fusion of technology and cultural storytelling. For parents and travel enthusiasts, this park promises an engaging experience that cultivates a new appreciation for China's rich narrative traditions, layered elegantly with the thrill of live interaction.

Join the excitement — experiences like these are what dreams are made of, facilitating valuable cultural exchanges and interactive engagements that enrich our connection to stories across generations.

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01.03.2026

iQIYI LAND Yangzhou Opens February 8: A New Chapter in Entertainment

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