New Era of Family Entertainment Begins in Yangzhou
On February 8, 2026, the vibrant city of Yangzhou in Jiangsu Province will welcome a groundbreaking venture in immersive entertainment. iQIYI LAND, owned by the leading online streaming platform iQIYI, is set to become China’s first global offline entertainment park. This dynamic theme park pledges to bring beloved Chinese stories to life through cutting-edge technology, redefining family outings across generations.
Revolutionizing Family Experiences with Technology
Positioned as a next-generation indoor theme park, iQIYI LAND aims to combine the magic of iconic Chinese IPs with innovative entertainment technology. With its grand ambition to create a fully immersive experience, the park promises a unique visit that includes immersive theaters, interactive light-and-shadow spaces, and social games. Families can expect to engage with memorable characters from their favorite shows, guided by live NPC interactions throughout the park.
A Grand Launch Aligned with Cultural Traditions
The timing of the park's opening is notably strategic, aligning with the Chinese New Year celebrations, a period when families traditionally reunite and cherish shared experiences. With ticket presales commencing January 16, the park will offer a plethora of festive activities designed to delight visitors. This approach emphasizes iQIYI’s commitment to fostering joy and familial bonds—a sentiment echoed in their theme, "Happiness Starts With You."
Expanding the Offline Experience Ecosystem
iQIYI’s move into the theme park arena represents a crucial milestone in its offline entertainment strategy. With a track record of nearly 60 immersive theatre venues in over 30 cities, this ambitious expansion signifies how the company plans to extend its creative ecosystem into real-world experiences. In light of the projected growth of China’s theme park sector—expected to escalate to over RMB 110 billion (USD 15 billion) by 2028—iQIYI is poised to capitalize on the rising demand for immersive entertainment.
What Guests Can Expect: Variety of Experiences
The park is structured around seven unique zones, offering a variety of experiences from immersive theaters to IP-exclusive retail and dining options. Each zone is meticulously designed to transport guests into beloved stories, allowing them to explore recreated sets and interact meaningfully with the environment. Such features are expected to enhance the sensory engagement of visitors, creating memorable adventures that excite audiences of all ages.
The Role of Cultural Pride in iQIYI LAND
As the park showcases the richness of Chinese storytelling, it also reflects a broader cultural trend where local narratives fuse seamlessly with modern entertainment. By utilizing emerging technologies like virtual reality and mixed reality, iQIYI aims to celebrate traditional tales while also appealing to the global appetite for interactive experiences. This amalgamation of culture and advanced technology ensures that families have a space where they can connect with their heritage while being part of the future.
Potential Impact on the Local Economy
The establishment of iQIYI LAND is expected to provide a significant boost to the local economy, promoting tourism and creating job opportunities in Yangzhou. By attracting visitors from major cities like Shanghai and Nanjing, the park aims to enhance Yangzhou’s profile as a cultural and recreational destination. The anticipated influx of seasonal and year-round visitors could foster partnerships with local businesses, enhancing the overall local tourism sector.
Looking Ahead: The Future of Immersive Entertainment
As immersive entertainment evolves, the launch of iQIYI LAND represents an exciting chapter in this global narrative. iQIYI seems to be setting a precedent in the industry by strategically integrating online and offline storytelling. Other streaming services, such as Netflix, are also diving into location-based experiences, indicating a trend where media companies leverage their intellectual property in the real world.
In conclusion, the opening of iQIYI LAND in Yangzhou not only signifies a new venture for iQIYI but marks a pivotal moment for the future of immersive entertainment in China. As families prepare to explore this exciting new destination, the anticipation builds for a journey filled with adventure, culture, and unforgettable memories.
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